Microsoft and Google Compete To Supply E-mail to America's Universities

From Time:

Students have been howling that school e-mail accounts are too small to handle their daily deluge of mail and attachments.

This is the same technology gap I blogged about the other day. Most universities are taking note:

In the 2008 national Campus Computing Project (CCP) survey, 42% of schools reported that they had already migrated or were about to migrate to an outsourced student e-mail service. Another 28% said they were considering switching.

This can only translate into corporate adoption of similar practices. Google hopes this leads to mainstream (read: corporate) adoption of web e-mail.

Even if it doesn't boost short-term profits, Google hopes serving schools for free will help broaden acceptance for Web-based e-mail and software services, says Jeff Keltner, who heads Google's Apps for Education team.

I hope he is right.

The Technology Gap: The Street vs. The Enterprise

I remember reading an article in a men's fashion magazine a few years ago. It said that because the "street" trend was to wear pants lower and lower, this caused the style of "corporate" pants to also have a low waste.

First of all, thank God for that. It was have been difficult transitioning from student clothes to corporate attire had that attire being up to my navel.

Second, this highlights the natural trend that things happen "on the street" before corporations adopt it. This is an interesting phenomenon by itself, and it is interesting how it applies to technology.

Here's a typical scenario.

At work, you probably use Windows XP. Your e-mail experience is either Outlook, which crashes often, or Outlook Web Mail. No doubt, you have mastered the art of sorting your e-mails by date then recipient to track conversations. At home, you probably use GMail. You're conversations are nicely clustered together, and when you can't find something, a quick search is all it takes.

At work, you might even be using Internet Explorer 6. At home, you might be using Firefox, Safari, Internet Explorer 8 or Chrome. All of these things have the killer web browser feature: tabs. Tabs, of course, have been around for nearly 10 years. However, you likely have several windows of IE 6 open, and naturally, because you are using Windows XP, this slows down your system considerably.

Even at Melbourne Business School, I'm somewhat appalled that my Data and Decision class is designed for those running Windows XP and Office 2003. These are technologies from 2001 and 2002 respectively. I use a Mac, but the class relies on a plugin (StatPro) that only works on Windows. I refuse to buy a Windows license, so I'm running a VM with Windows 7 RC and Office 2007.

If the technology and ease-of-use gap between your corporate (and study) technology life and your home life frustrates you, you're certainly not alone. Gen Y and beyond are going to start demanding that their technology experience is not degraded when going to the office. Employers would be wise to take note; the productivity savings could be enormous.

Upgrading Internet Explorer 6 would be a good place to start.

Tools of the Trade

When at work, many of us are using Windows when are hearts might be elsewhere. As I wind down work with my current employer, I'm taking not of the tools I installed over the past 18 months which has significantly boosted my productivity. Here they are in no particular order.

Confluence

An enterprise wiki developed by a very switched on Australia company, company has been a great tool to share knowledge. Since we adopted it, I don't believe there has been a single file stored on the shared drive. Everything in Confluence is searchable, taggable and can be edited without opening Word.

Mingle

I've blogged about Mingle before, but its worth repeating: Mingle is a great tool. Its easy to use and does a very small amount of things reasonably well. Unfortunately, it was introduced into a team which wasn't very disciplined with project management (and our one project manager left several months ago) or time tracking so it didn't transform the way we work as much as I would have liked. However, if anything was going to work, Mingle was it.

ObjectDock Plus

ObjectDock is a Windows utility which mimics the dock on Mac OS X. Aside from the nice looks (it does suprisingly well, even with very low quality icons), it definitely increases your productivity. I have basically eliminated using the Start menu and can quickly open documents with specific applications just by dragging them to the dock. I use the Plus version and it money worth spending. I am able to move my system tray to the top of the screen (like the Mac menu bar) which makes a bigger difference than you would otherwise expect.

Google Chrome

The early adopter that I am, I quickly tried out Google Chrome when it was released. It turns out the speed is the killer browser feature. I've strayed to other browsers on occasion (Safari 4 Beta isn't bad) but I keep coming back to the Chrome. Lots of you out there rely on Firefox and her extensions. I hear you, but that's just not me.

Excel 2007

Nothing has improved my ability to analyse data more than Excel 2007. It seems to crash less than most Office applications, and the way it handles pivot tables is surely the way nature intended. The is extended to how it works with OLAP cubes; Excel is definitely my preferred OLAP client. For added value, impress your boss by using the data mining plug-in to do some incredibly useful tasks.

E

E is a text editor for Windows based on Textmate for Mac. I still prefer Textmate, but E comes close. I was never able to get the Cygwin integration working, but then again, I'm not as big a Unix geek as some. Still, e is a great lightweight text editor that gets out of your way, quickly opens files as text (even if they're not) and is always a right click away.

Jing

Jing is a very lightweight tool that allows you to quickly take screenshots or screencasts. It is free and has almost no features, but I wouldn't use anything else. It sits on the edge of your screen as a translucent sun, waiting for you to click it. When you do, you decide, image or movie, and off you go. You can't edit videos, but you can draw, highlight and annotate screenshots. Its always available, doesn't consume many resources and "just works". Combining Jing and Confluence can create a very simple but powerful platform to document your software systems and create how-to guides for your users.

This is an image taken using Jing that brings it all together: Chrome + Confluence + Jing + ObjectDock.

Using Google Analytics to Track My Job Prospects

I use Google Analytics to track visits to both my blog and my personal web page. One feature present in most analytics systems is tracking the keywords people used to get to your site. This helps with such dark arts as search engine optimization where you might try to increase your relevance in searches using so the so-called "organic" listing.

My blog generally receives traffic form Google searches, and the eclectic nature of my blog is reflected in the multitude of search terms people use to get here. Common topics are ColdFusion, marketing, Microsoft and Melbourne Business School. I think that's a pretty good mapping to the actual content.

On the other hand, traffic to my personal site, which has almost no content whatsoever, is driven almost entirely by a single keyword search: Scott Arbeitman. Again, that's a pretty good mapping to the content of my personal site. But who are these people who Google me? From the topic of this post, you might have guessed: recruiters. IT recruiters, to be exact. They usually find my name on LinkedIn or some forum discussing technologies they might be trying to find someone with skills in.

Recently, I have seen the traffic to my personal site drop off considerably. People just aren't googling my name as much as they used to. The reason, no doubt, is that there are simply less recruiters trying to hire IT staff in Melbourne with my credentials. That's not a worry to me at the moment, but for my peers looking for work, hang in there! And for God sakes, start blogging. At the very least, you'll know if people are googling you.

Tracking the Behaviour of Feed Subscribers Using Google Analytics

Ever wanted to know which visitors in your Google Analytics were RSS subscribers. This is quite easy to set up if you can control some basic formatting of the item and channel guid element. In this example, we'll simply append an extra query string parameter: ga:source=feed. So, for example, if the URL of your blog post is http://friendofasquid.blogspot.com/2008/02/don-worry-be-happier.html, then in the RSS feed it would be http://friendofasquid.blogspot.com/2008/02/don-worry-be-happier.html?ga:source=feed.

On to Google Analytics. We need to set up an advanced filter for your blog. It looks like this:

I've kept the request URI regular express very simple. You can always make it more precise by ensuring it is within the the query string but it's probably more effort than its worth? Make sure you add the filter to a profile, and click finish.

Presto! When you view your sites report, you should a User-Defined value as expected.