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The Cult of Fitness First

| Sunday, February 17, 2008
Not to pick on them, but during a recent stroll through Melbourne Central, there was a "fitness class" on a makeshift stage near the large clock. It featured two or three smiling, attractive "participants" going through the motions of an aerobics class. Nearby, a similarly perky group of people were giving up free two week memberships to Fitness First.

Who are these people that, upon watching 3 people do step aerobics, decides to join a gym? And why does this remind me of the free "stress test" that Scientologist sometimes offer nearby?

Either way, the lesson here is clear: never give a Fitness First sales rep. (or a Scientologist) your real phone number.

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