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Tracking the Behaviour of Feed Subscribers Using Google Analytics

| Friday, February 29, 2008

Ever wanted to know which visitors in your Google Analytics were RSS subscribers. This is quite easy to set up if you can control some basic formatting of the item and channel guid element. In this example, we'll simply append an extra query string parameter: ga:source=feed. So, for example, if the URL of your blog post is http://friendofasquid.blogspot.com/2008/02/don-worry-be-happier.html, then in the RSS feed it would be http://friendofasquid.blogspot.com/2008/02/don-worry-be-happier.html?ga:source=feed.

On to Google Analytics. We need to set up an advanced filter for your blog. It looks like this:

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I've kept the request URI regular express very simple. You can always make it more precise by ensuring it is within the the query string but it's probably more effort than its worth? Make sure you add the filter to a profile, and click finish.

Presto! When you view your sites report, you should a User-Defined value as expected.

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